How to select the right CRM system in 3 easy lessons

In CRM investments bigger isn’t always best; Cheaper isn’t always better value; Best isn’t always most appropriate. It should go without saying that appropriate business choices must benefit the business. They must pay back. It is important…

Agile CRM Design Avoids Negative Equity

Business processes are a new kind of wasting asset……. Time for CRM with integral Agility! Are We a ‘Cooked Frog’? Some mornings I sip my coffee and ask myself if we’ve entered a cooked-frog era (you know…

CRM Type – Enabling or Constrained?

There are hundreds of solutions out there carrying the label of ‘CRM’. In the past you could have seen all CRM solutions as offering the same fundamental functions, however things have changed. CRM products are now so…

Everyone Needs a CRM System!!

The Right CRM Helps Staff to Create a Great Customer Experience Judging by successful projects productivity gains of 70% have been claimed, sales up, profits up, staff morale up Making a start on the CRM Journey It is hard…

CRM Design: Customer Focus vs User Focus.

Contrasting 2 CRM Design Types: Enabling and Constraining Thinking about how the CRM system user creates relationship value In any CRM implementation project there can be many administrative processes requiring different amounts of data and having different levels…